Emma Armstrong

Emma Armstrong

Chief Executive Officer

Emma Armstrong is the CEO of I Choose Freedom.

Emma has worked at I Choose Freedom since 2013.

Emma's journey at I Choose Freedom started when she was hired as a play therapist. She worked her way up to the Head of Services and then in March 2024 Emma was appointed CEO.

'As a survivor myself I have always had a passion for tackling domestic abuse, it is so important to me that victims know that there is help available and more importantly light at the end of the tunnel. Having worked at the charity for 10 years I am really excited to be stepping into the role of CEO. I am hoping that with the knowledge and understanding I have accrued over this time I can continue to help shape, alongside the incredible team, a service that provides everything a victim needs when in a place of trauma and so much more. I am dedicated to the team, our ethos and most importantly those that reach out to us in their time of need. Together we are stronger, everyone can play a part in tackling domestic abuse and reducing domestic homicides. I look forward to the next part in I Choose Freedom's journey and hope to steer the charity with the enthusiasm, commitment and dedication it deserves.'

She is a survivor of domestic abuse herself which equips her with a deeper understanding and empathy to support the families in her care. She uses her own personal journey coupled with her several years experience to train and educate professionals in Domestic Abuse, particularly in recognising the signs of Coercive and Controlling behaviour.

She has recently supported a client who left the refuge 3 years ago in a fight to secure justice for her following unfair decisions being made in the family courts. This resulted in a landmark case being heard at the Courts of Appeal where a decision around the findings made were overruled. This has played a vital role in changing the way in which domestic abuse cases are dealt with in the family court system.

She actively campaigns to make a difference to the lives of families fleeing domestic abuse. She has been featured in a number of our documentaries, has had appearances on the Victoria Derbyshire show and various other media platforms.